This is a tongue in cheek video about how the Advertising Industry works. We all should now how consumers are duped into a “consumer culture” where consuming is king and consumption will “make us happy”, but fewer people realise the lengths ad agency will go through to stay in business.
Together, Scotty and Matt have helped form a scalable artisan network through the Indigenous clothing line that reflects a commitment to sustainability and socially responsible actions. This global collaboration weaves together the employees of Indigenous, the artisans from around the world, and most importantly you, our customers.
Indigenous are committed to:
Supporting and preserving fair trade wages and artisan cooperatives
Investing in natural and organic fibers and environmentally-friendly dyes
Spreading the beauty of handmade, eco fashion
For over thirteen years our founding principles have helped to enrich the path for the eco-fashion and sustainability trends of today.
Indigenous make clothing that honors both people and the planet.
For many years my wife and I were buying mineral water as we preferred the taste and though it was better for you.
That was until we found out the environmental impact of a bottle of water, calculated in a Swedish study was 90 to 1,000 times compared to tap water.
This and the fact the new research suggested that tap water actually just as good as and in some cases better than mineral water. That is when you take into account things like arsenic and bacteria found in some mineral water.
So I decided to take the Woollyeyes bottle water test. Simply fill a bottle of your partners or friends favourite mineral water, place it in the fridge and serve one glass with chilled tap water and the other with mineral water.
Than simply ask your genie pig which one they prefer…
You will be amazed by the results.
My wife actually preferred the tap water from a regular London tap to Evian…
Sustainability has already evolved from activists/charity’s into the board room. This global tipping point was achieved a few years ago with more and more major corporations addressing this issue by implementing sustainability as part of a business strategy as more and more consumers demand a preference for buying from sustainable businesses.
In February, 2008 – Nearly 50 leading U.S. and European institutional investors managing over $1.75 trillion in assets released a climate change action plan at the United Nations that boosted investments in energy efficiency and clean energy technologies that require tougher scrutiny of carbon-intensive investments that may pose long-term financial risks. Additionally, European investors managing $6.5 trillion in assets supported the action plan “in principle.”
The action plan was announced at the Investor Summit on Climate Risk, hosted by Ceres and the United Nations Foundation, attended by more than 450 investor, financial and corporate leaders from around the world.
Already, most large international companies produce a Corporate Social Responsibility (CSR) or sustainability annual report. While it is not the only indicator that should be used, many companies already declare their greenhouse gas emissions, with over 3000 of the largest corporations registering them with the Carbon Disclosure Project. However, there is a hole in the majority of these reports: most companies do not yet include scope 3 emissions or the emissions from meetings, events and business travel.
As travel and flying is such a large emitter of carbon, you can expect things to change in 2008. So if you are responsible for organizing events or meetings, expect to be asked to consider the environmental impact of your activities and to provide statistics about carbon emission levels, waste levels and resource utilization.
*Information provided by Sustainability Services from mci-group.com
Woollyeyes, has created "The Good, the Bad and the Ugly" ratings to help you decide on what products/services to go for. The service draws upon conclusions from various reliable sources to give an overall impression of an organisation’s credentials.
Because companies are constantly making new decisions and may alter their policies, the data shown here should be used as a guideline on past performance rather than a reflection of present or future plans.
The ratings incorporate the Environment, covering areas such as environmental reporting and pollution, Human rights and the treatment of workers including support of oppressive regimes, Animal Rights and the use of animal testing, and also involvement in unethical areas such as armaments, genetic engineering or making political donations.
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Nelson Mandela, who founded The Elders in 2007, was reunited with the group in Johannesburg.
The Elders, tasked by Mandela to be ‘a fiercely independent and robust force for good’ are holding one of their regular meetings in South Africa. More information and hi-res photos